The newly launched streaming service, Quibi has been caught into some server related problems since its launch. However, the issues have been solved, but it seems that everything is not so smooth with this streaming platform. The marketing team of Quibi received a complaint regarding the failure of the servers of the streaming platform just after it went live. A massive influx of the viewers complained to the customer support of the streaming platform that they are not able to use the application. Even though the problem has been solved, but the customer support of Quibi has tweeted that some customers may still found this problem. Meanwhile, those who are still not knowing about Quibi should understand that it is a streaming service dedicated to short-form videos to be streamed on mobile devices.
The marketing campaign of Quibi is very aggressive and has saturated the whole space for online ads across the web. The streaming platform is focusing on almost every other streaming platform to run its commercials. The viewers can see the ads promoting Quibi on every streaming platform, including Twitch, Hulu, and YouTube, for the last two weeks. All ads promoting Quibi are appearing on the web with the samples of the upcoming show of the streaming platform with the song “Nothin ‘ Like This Before.” The pop up is aiming at highlighting the unique approach of Quibi as the streaming platform is offering the shows in quick bites of less than 10 minutes time slot meant explicitly for smartphones.
However, the marketing mantra of the streaming platform proved when Quibi has to face the outage of the whole one day just after its launch. Quibi is not alone when it comes to meet such disruptions, as many other streaming platforms have also gone through identical issues. The issue came into limelight when thousands of the users flocked to Twitter and started posting the screenshots of the error message received by them. However, the customer support team of the streaming platform solved the issue but did not state the reason behind it.
Quibi’s Launch Issue has happened at the Worst Time
The release date for Quibi was always slated for April 6, but the ongoing health emergency all across the world impacted the marketing and branding decisions of the streaming platform adversely. The marketing team of Quibi used the vast space of the internet and other streaming platforms for advertising its contents. It was the only way left for the marketing team to promote its services among the people as the countries are in lockdown, and people are following social distancing measures. The goal of the streaming platform to launch its services to the people with lots of free time was only serving g the magnification of the error issues.
However, such outages are not rare as almost every online platform is susceptible to it, including video games applications, healthcare websites, Smartphone apps, and many other streaming platforms. Such outages often occur due to the sudden surge in server traffic or due to the bug missed by the designers before the launch of the platform. The same case has already occurred with Disney Plus on its launch time.
Ava Williams is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cybersecurity, cryptography, malware, social engineering, internet and new media. He writes for Mcafee products at mcafee.com/activate.
Source : QuibiLaunch Day Issues
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